Relax in Mexican sun knowing you got the best deal
I was recently asked about choosing the best local hotels from the internet. After some thought this was what I came up with - using the town of Cheltenham as an example.
This term is what you'd search with if as a consumer, you wanted a choice of hotels in Cheltenham. But what would you expect to find? No "one" hotel can possibly even think of producing web pages to match this term, it would be commercial suicide to even try.
There are hotels for short business stop overs, hotels for town shopping and theatres, hotels for festivals such as music and racing. All demand a unique type of accommodation, further influenced by budget of course. No one site will cater for all these. Most sites that do feature collections of hotels within one site just don't give you any local insight.
This is the problem of course. Who could possibly review all the local hotels, even the hotels in one town? I have seen an excellent answer to this in the shape of Hotels Cheltenham, a site I found whilst researching this question.
The site web master has a dozen varied hotels on one page, each having a bulleted list of features outlining the main points of each one, those points which would be the obvious deciding factors for the consumer. The key is fast and easy choice that penetrates what is relevant.
The best way to see what I mean is to visit the site, called Hotels Cheltenham. This has got to be the way forward for satisfied consumer choices, not web masters attempts to build databases - the main aim of todays business generation.